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A literature review on personality, creativity and innovative behavior

Abdullah, Iqra and Omar, Rozeyta and Panatik, Siti Aisyha (2016) A literature review on personality, creativity and innovative behavior. International Review of Management and Marketing, 6 (1). pp. 177-182. ISSN 2146-4405

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Personality has been conceptualized from a host of theoretical perspectives. The present conceptual paper is an endeavor to enhance and grab the etymology of personality, innovative behavior and creativity. Moreover relationship of personality with creativity and innovative behavior is explored in depth. After reviewing an extensive literature, the researcher came up with the general accepted taxonomy of personality measure i.e., widely accepted framework named as big five inventory. While, innovative behavior was gauged by the yardstick of three phases namely idea generation, gathering support and idea implementation. It was suggested for the future researchers to explore the more innovative measures for this overlooked relationship in study of personality and innovative behavior.

Item Type:Article
Uncontrolled Keywords:Creativity, Extraversion
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management and Human Resource Development (Formerly known)
ID Code:71219
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:15 Nov 2017 12:00
Last Modified:15 Nov 2017 12:00

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