Universiti Teknologi Malaysia Institutional Repository

Detection of fake opinions using time series

Heydari, Atefeh and Tavakoli, Mohammadali and Salim, Naomie (2016) Detection of fake opinions using time series. Expert Systems with Applications, 58 . pp. 83-92. ISSN 0957-4174

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Official URL: http://dx.doi.org/10.1016/j.eswa.2016.03.020

Abstract

Today's e-commerce is highly depended on increasingly growing online customers' reviews posted in opinion sharing websites. This fact, unfortunately, has tempted spammers to target opinion sharing websites in order to promote and demote products. To date, different types of opinion spam detection methods have been proposed in order to provide reliable resources for customers, manufacturers and researchers. However, supervised approaches suffer from imbalance data due to scarcity of spam reviews in datasets, rating deviation based filtering systems are easily cheated by smart spammers, and content based methods are very expensive and majority of them have not been tested on real data hitherto. The aim of this paper is to propose a robust review spam detection system wherein the rating deviation, content based factors and activeness of reviewers are employed efficiently. To overcome the aforementioned drawbacks, all these factors are synthetically investigated in suspicious time intervals captured from time series of reviews by a pattern recognition technique. The proposed method could be a great asset in online spam filtering systems and could be used in data mining and knowledge discovery tasks as a standalone system to purify product review datasets. These systems can reap benefit from our method in terms of time efficiency and high accuracy. Empirical analyses on real dataset show that the proposed approach is able to successfully detect spam reviews. Comparison with two of the current common methods, indicates that our method is able to achieve higher detection accuracy (F-Score: 0.86) while removing the need for having specific fields of Meta data and reducing heavy computation required for investigation purposes.

Item Type:Article
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:69163
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:02 Nov 2017 09:40
Last Modified:20 Nov 2017 16:52

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