The senses in tourism: why is it important?

Ismail, Hairul Nizam and Abd. Rahman, Nur Hidayah and Khalifah, Zainab (2015) The senses in tourism: why is it important? In: Proceedings of International Conference on Hospitality, Leisure, Sports and Tourism (ICHLST 2015), 21-23 Jan, 2015, Thailand.

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Man and nature are intertwined with human senses and their own experience towards the landscape around them. Particularly, in the tourism industries, sense play an important role as a motivation for visitors to travel themselves and to experience certain destinations and attractions in the visited places. However, previous studies on the sensory modes are biased on the concept of branding and images as the marketing strategy to promote the destination and less studies that focused on the experience quality through the sensory modes. So, on that basis, this paper aimed to review previous studies that involved sensory mode and it can be categorized into four main concepts, namely motivation and perception, brand and image, interpretation and engagement, and lastly, the experience quality, value and satisfaction of visitors.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:sensory, branding and image
Subjects:G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Travel and state. Tourism
Divisions:Built Environment
ID Code:63504
Deposited By: Widya Wahid
Deposited On:30 May 2017 13:08
Last Modified:30 May 2017 13:08

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