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Understanding consumers' purchasing intention of organic beauty products

Md. Nor, Khalil and Pink, Yee Yean and Al-Agaga, Ameen Mahdi and Chew, Danjoon (2014) Understanding consumers' purchasing intention of organic beauty products. Journal of Food, Agriculture and Environment, 12 (2). pp. 155-159. ISSN 1459-0263

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Abstract

The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability.

Item Type:Article
Uncontrolled Keywords:organic beauty products, purchase intention
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management
ID Code:63154
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:06 Jul 2017 14:04
Last Modified:06 Jul 2017 14:04

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