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The development of green innovation measurement based on inter rater agreement approach: a preliminary study

Abu Seman, Noor Aslinda and Zakuan, Norhayati and Jusoh, Ahmad and Md. Arif, Mohd. Shoki and Bahari, Ahamad Zaidi and Zaidin, Norzaidahwati and Mat Saman, Muhamad Zameri (2014) The development of green innovation measurement based on inter rater agreement approach: a preliminary study. Advanced Materials Research, 903 . pp. 347-352. ISSN 1022-6680

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Official URL: http://dx.doi.org/10.4028/www.scientific.net/AMR.9...

Abstract

The rising of environmental concerns from customers, buyers, communities, and government regulations have forced company to implement innovative and proactive corporate environmental management such as green supply chain management (GSCM) and green innovation. The aim of the paper is to discuss on the development of green innovation measurement. The data were collected through a questionnaire-based survey from two experts. The data are analyzed using Inter Rater Agreement. The findings show the kappa value is above 80 percent which indicates the perfect agreement between both of the raters on the proposed measurements for green marketing innovation and reverse logistics innovation. By including these two constructs into existing green innovation activity, it is possible to show the complete picture of green innovation to increase the performance of GSCM.

Item Type:Article
Uncontrolled Keywords:inter rater agreement, reverse logistics innovation
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management
ID Code:62865
Deposited By: Fazli Masari
Deposited On:19 Jun 2017 08:52
Last Modified:19 Jun 2017 08:52

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