Reduce reuse and recycle behaviour model for academic institutions accommodation: a proposal

Abstract

Part of the growing environmental problem within academic institutions is the accumulation of solid waste in large volume and health risk it poses to humans and other living creatures. Waste generator's non-challant attitude towards throw away culture is one of the major problems. An extended theory planned behaviour (TPB) research model which incorporates attitudes, subjective norms and perceived behavioural control will be used to understand the specific behaviour and identify the underlying factors which influence the behaviour of students towards reduce reuse and recycle (3R's) program. The conceptual model will be used to develop a new system or improve existing systems of reduce reuse and recycle practice behaviour amongst the students within an academic environment, and provide a forum for discussion among researchers and practitioners worldwide.