Universiti Teknologi Malaysia Institutional Repository

Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia

Kooi, Chung Leng and Thoo, Ai Chin and Abdul Hamid, Abu Bakar and Tan, Liat Choon (2015) Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia. In: Malaysian Technical Universities Conference on Engineering and Technology 2015 (MUCET2015), 11-13 Oct, 2015, Johor Bahru, Malaysia.

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Malaysia continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. The objective of this study is to explore the influence of governmental policies including free parking fee, car price subsidization, auto scrappage program, road tax exemption, import tax exemption, sales tax exemption and excise tax exemption on consumer hybrid car purchase intention in Malaysia. In addition, this study also examines the relationship between governmental policies and hybrid car purchase intention. The finding of the study enables to provide valuable information to the policy maker and vehicle manufacturer on improving the penetration rate of hybrid car in Malaysia market.The questionnaires will be distributed to 400 respondents who live in Malaysia. SPSS and AMOS will be used to analyze the collected data.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:automotive industries, governmental policies
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:62290
Deposited By: Fazli Masari
Deposited On:30 May 2017 02:17
Last Modified:30 May 2017 02:17

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