Universiti Teknologi Malaysia Institutional Repository

Website evaluation measures, website credibility and user engagement for municipal website

Bakri, Norhani and Majid, Muhammad Khairi and Md. Ariff, Mohd. Shoki (2015) Website evaluation measures, website credibility and user engagement for municipal website. In: 4th International Conference on Research and Innovation in Information Systems 2015 (ICRIIS2015)., 8-10 Dec, 2015, Melaka, Malaysia.

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Abstract

This paper attempts to explore website evaluation measures specifically for information driven website such Municipal electronic government website toward website credibility and user engagement. Despite overwhelming of information source in online environment, the role of government website as a prominent government information provider becomes less preferred. Even, rapid development and continuous assessment been done by the government bodies to enhance and make utilize their website by the users, issues such usability problem, low popularity ranking and less user engagement still been reported. Therefore, the first part of this article reviews on existing assessment measures for websites done by scholars and also by practitioners. Then, in the second part of this article presents some finding on self evaluation of ten municipal website around Klang valley, Malaysia in term of popularity ranking and user engagement measure (bounce rate, Daily Pageviews per Visitor, and Daily Time on Site). Through related literatures reviewed, less study done previously includes overall or multiple measures for evaluation of information driven website. Estimation result of popularity ranking and user engagement percentage among municipal website also shows that there is still need some improvement to make the gateway of Malaysia electronic government become more favorable and engaging.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:user engagement, website evaluation
Subjects:T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5015.888 Web sites
Divisions:Management
ID Code:61397
Deposited By: Widya Wahid
Deposited On:31 Mar 2017 15:09
Last Modified:31 Mar 2017 15:09

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