Heritage tourist movement and their behaviors in world heritage of Melaka

Abstract

Historic city offer tourists a mixture of cultural heritage attraction and leisure activities in a unique setting. However, there are less research was conducted to look at spatial movement of tourist in historic city especially in context of Malaysia. Previous study by Lew and McKercher, 2006 already discuss about modeling of tourist movement within a destination based on theory. Hence, the study will test the ideas on the dimension of tourist movement, including the potential of using GPS tracking device in order to obtain more accurate and precise data. There are two main objectives for this research: to determine the spatial movement pattern of tourist in historic city; and to investigate the factor that influence tourist movement in historic city. Hence, by understanding the movement of tourists within a destination can help to improve tourism destination management, product development and attraction marketing.