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Perceived characteristics of innovation as the determinants of return on investment (ROI) approach in training program within small and medium enterprises (SME)

Satiman, Luqman Hakim and Abu Mansor, Nur Naha and Zulkifli, Nadiatulhuda (2014) Perceived characteristics of innovation as the determinants of return on investment (ROI) approach in training program within small and medium enterprises (SME). In: 5th International Graduate Conference on Engineering Science & Humanity 2014 (IGCESH 2014), 19-21 August, 2014, Johor Bahru, Malaysia.

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Abstract

This conceptual paper aims to identify the determinants that may influence the adoption of higher level training evaluation (ROI approach) within SMEs in Malaysia. Here, an innovation perspective applies as the adoption of ROI in this sector can be considered as a form of administrative innovation. The Rogers’ five basic perceived characteristics are known as relative advantage, compatibility, complexity, trialability and observability that are believed to have strong correlation with the adoption of innovation (Rogers, 2003). The following section summarizes these determinants as the comprehensive discussion will be provided in the full paper.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:complexity, trialability
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:60903
Deposited By: Fazli Masari
Deposited On:09 Mar 2017 08:18
Last Modified:09 Mar 2017 08:18

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