Universiti Teknologi Malaysia Institutional Repository

The moderation effect of governmental policies on hybrid car purchase intention

Thoo, Ai Chin and Kooi, Chung Leng and Abdul Hamid, Abu Bakar and Zhang, Dawei (2015) The moderation effect of governmental policies on hybrid car purchase intention. In: 1st International Conference on Educational Studies, 3-4 Jun, 2015, Skudai, Johor.

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Official URL: https://www.researchgate.net/publication/277952578...

Abstract

Malaysia continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicle that will reduce the damage to the ecosystem. The objective of this study is to examine the relationship between independent variables including fuel efficiency, price, sales promotion and gasoline price with purchase intention in Johor Bahru which is the second largest city in Malaysia. The finding of the study enables to educate the vehicle manufacturers in the field of consumer purchase intention toward hybrid car. In addition, this study also explores the moderation effect of government policies on the relationship between independent variables and hybrid car buying intention. The questionnaires will be distributed to 400 respondents who live in Johor Bahru. SPSS version 20 and AMOS version 18 will be used to analyze the collected information.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:environmental issues, government
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:60683
Deposited By: Fazli Masari
Deposited On:27 Feb 2017 11:16
Last Modified:27 Feb 2017 11:16

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