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The effect of brand personality and brand satisfaction on brand loyalty: a conceptual paper

Abdul Hamid, Ali and Roustasekehravani, Alireza and Abdul Hamid, Abu Bakar (2015) The effect of brand personality and brand satisfaction on brand loyalty: a conceptual paper. Journal Of Management Research, 7 (2). pp. 10-26. ISSN 1941-899X

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Item Type:Article
Subjects:A General Works
ID Code:60457
Deposited By: Haliza Zainal
Deposited On:24 Jan 2017 10:54
Last Modified:26 Jan 2017 13:55

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