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Phyto biznet expansion dilemma

Mohd. Rizal, Adriana and Kamarudin, Suzilawati and Sahimi, Musli and Mohd. Hussien, Noorazah and Ibrahim, Norshamsiah (2015) Phyto biznet expansion dilemma. The International Journal Of Innovation And Business Strategy, 4 (1). pp. 14-19. ISSN 2232-044X

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One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to overseas markets. He thought there was no better time than the present to do so as the competition stiffened. Local market had been filled with imported and homegrown products and they were agrresively promoted. PBSB saw its profit squeezed and Prof. Ramlan felt the pinch. However, Prof. Ramlan new that expanding the business into overseas market would require a huge investment.

Item Type:Article
Subjects:H Social Sciences > HG Finance
Divisions:International Business School
ID Code:60376
Deposited By: Haliza Zainal
Deposited On:24 Jan 2017 02:54
Last Modified:13 Oct 2021 08:24

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