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A framework for information accuracy (ia) assurance practices in tourism business (tb)

Mahrin, Mohd. Naz'ri and Shanmugam, Bharanidharan and Pertheban, Sivakumar (2015) A framework for information accuracy (ia) assurance practices in tourism business (tb). Journal Of Advances In Information Technology, 6 (4). pp. 207-211. ISSN 1798-2340

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Abstract

Tourism Business (TB) is the world prominent profitable industry. Development and future of the TB recognized as financial driven to increase and contributes to a country financial performance. The major concerns in current TB, information’s are mean to be overwhelming, lack of accurate information and unfiltered information that makes available through web repositories, social networks and tourists/travellers service/agencies or information centres’. Failure of Information Accuracy (IA) Assurance in TB influences, poor decision making capability among the tourists/travellers. Tourism related information’s can be improved to obtain good trust, reduce discrepancy and increase IA Assurance. As the quality of the information is vital, IA Assurance is the major research concern to ensure the only trusted and accurate information available for tourists/travellers as a guide to make a decision. This paper will address the issues of IA in TB to propose IA Assurance Practices Framework for TB to ensure a good accuracy level of information being used for decision making.

Item Type:Article
Subjects:A General Works
ID Code:60079
Deposited By: Haliza Zainal
Deposited On:24 Jan 2017 10:54
Last Modified:10 Jul 2017 12:17

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