Calculating trust value in information propagation for online social network sites

Abstract

Trust concerns have increased dramatically by the augmentation of online social network sites (OSNSs) popularity. The worth of OSNSs is to form relationships and propagate social information from users’ interactions which is beneficial for not only the users but inclusive of cooperator and business values. Thus, the question lies in creating architecture for the social network for communicating and disseminating information with trust as the central concern. The goal of this paper is to highlight and review trust importance in information dissemination for OSNSs. The findings lead to suggest trust level which can be applied on OSNSs to govern amount of information sharing. Hence, a new algorithm is proposed to calculate trust level for information dissemination.