Universiti Teknologi Malaysia Institutional Repository

Application of value co-creation concept in e-service systems

Abdul Rahman, Azizah and Ahrar, Neda (2014) Application of value co-creation concept in e-service systems. International Journal Of Management, IT And Engineering, 4 (2). pp. 396-408. ISSN 2249-0558

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Value co-creation is a concept that has been used in marketing for evaluation. Service system is a configuration of people, technologies, and other resources that interact with other service systems to create mutual value. Services evaluate by value co-creation concept through use. But these days, e-service uses more instead of traditional ones. In this way e-service is a benefit providing object of transaction that can be characterized as an intangible process that is at least partially produced, marketed and consumed in a simultaneous interaction through electronic networks. This study attempts to investigate the application of value co-creation in e-service system. The method which used in this study is assessing the documents related to this area and the technique which applied in this way is systematic literature review. Results show that investigations of this concept in e-services are still limited.

Item Type:Article
Subjects:A General Works
ID Code:59628
Deposited By: Haliza Zainal
Deposited On:23 Jan 2017 08:24
Last Modified:23 May 2017 15:17

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