Application of value co-creation concept in e-service systems

Abstract

Value co-creation is a concept that has been used in marketing for evaluation. Service system is a configuration of people, technologies, and other resources that interact with other service systems to create mutual value. Services evaluate by value co-creation concept through use. But these days, e-service uses more instead of traditional ones. In this way e-service is a benefit providing object of transaction that can be characterized as an intangible process that is at least partially produced, marketed and consumed in a simultaneous interaction through electronic networks. This study attempts to investigate the application of value co-creation in e-service system. The method which used in this study is assessing the documents related to this area and the technique which applied in this way is systematic literature review. Results show that investigations of this concept in e-services are still limited.