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A qualitative inquiry of multi-brand loyalty: some propositions and implications for mobile phone service providers

Quoquab Habib, Farzana (2014) A qualitative inquiry of multi-brand loyalty: some propositions and implications for mobile phone service providers. Asia Pacific Journal Of Marketing And Logistics, 26 (2). pp. 250-271. ISSN 1355-5855

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Item Type:Article
Subjects:A General Works
ID Code:59577
Deposited By: Haliza Zainal
Deposited On:23 Jan 2017 08:24
Last Modified:23 Jan 2017 08:24

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