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The concept for the demand of green events from the perspective of attendees for business sustainability

Ahmad, Nor Lela and Nik Mahmood, Nik Hasnaa and Shamsuddin, Shuhana (2015) The concept for the demand of green events from the perspective of attendees for business sustainability. Advanced Science Letters, 21 (6). pp. 1826-1829. ISSN 1936-6612

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Official URL: http://dx.doi.org/10.1166/asl.2015.6128

Abstract

Sustainable development involves considering environmental, economic, and social objectives when developing and implementing public policies and programs. It also involves considering the needs of the present as well as the needs of future generations. Integrated decision making and a long-term approach to planning are defining characteristics of sustainable development and represent the key management challenges. Identification of factors that increase the demand for sustainable events would greatly contribute to improve business services and generate the economy in the event industry. Thus, creating a competitive domestic economy by creating more green events using sustainability issues as the main attraction to increase the rate of attendance would help to boost business sustainability.

Item Type:Article
Uncontrolled Keywords:attendees, businesslinability, green event
Subjects:T Technology > TX Home economics
ID Code:58905
Deposited By: Haliza Zainal
Deposited On:04 Dec 2016 12:07
Last Modified:16 Feb 2017 09:43

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