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International medical traveler's behavioral intention: an empirical study in Iran

Shahijan, Milad Kalantari and Rezaei, Sajad and Preece, Christopher Nigel and Wan Ismail, Wan Khairuzzaman (2015) International medical traveler's behavioral intention: an empirical study in Iran. Journal of Travel and Tourism Marketing, 32 (5). pp. 475-502. ISSN 1054-8408

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Official URL: http://dx.doi.org/10.1080/10548408.2014.916248


A few studies have examined destination image (DI), hospital service quality (HSQ), hospital accreditation (HA), patient attitude (PA) on patient satisfaction (PS), revisit intention (RI) and word of mouth (WOM) in a tourism context. The purpose of this study is to examine the impact of medical travelers’ behavioral intention in Iran. A total of 250 questionnaires were distributed with a response rate of 68%. Quantitative techniques were used to test the hypotheses within the structural equation modelling (SEM) using SmartPLS software. Our statistical results support the positive relationship between DI and PS, HSQ and PA, HSQ and RI, HSQ and WOM, HA and PA, PA and PS, PS and RI, and PS and WOM. However, the relationship between DI and PA, DI and RI, HA and PS, and HA and WOM were not supported. The research contribution, implication, and limitation are discussed.

Item Type:Article
Uncontrolled Keywords:medical tourism, patient attitude
Subjects:R Medicine > R Medicine (General)
Divisions:International Business School
ID Code:56011
Deposited By: Fazli Masari
Deposited On:15 Nov 2016 08:36
Last Modified:15 Feb 2017 00:42

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