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Website adoption and performance by Iranian hotels

Salavati, Shahram and Hashim, Noor Hazarina (2015) Website adoption and performance by Iranian hotels. Tourism Management, 46 . pp. 367-374. ISSN 0261-5177

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Official URL: http://dx.doi.org/10.1016/j.tourman.2014.07.017

Abstract

This study investigates the website adoption and performance of Iranian hotels. Using the content analysis technique, this study identifies 48 different features of the websites of 75 Iranian hotels. The findings show that Iranian hotels are at a very early stage of Internet adoption. The use of e-commerce is unlikely in the near future, as at present, none of the hotels offers online reservations. The results indicate that page ranking and the hotel star rating are significantly related to website performance. This investigation contributes to the limited research on e-commerce and hospitality in Iran.

Item Type:Article
Uncontrolled Keywords:page rank, website evaluation
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:55823
Deposited By: Muhamad Idham Sulong
Deposited On:06 Oct 2016 12:40
Last Modified:06 Oct 2016 12:40

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