Universiti Teknologi Malaysia Institutional Repository

Website content performance in the tourism industry: a review

Long, Choi Sang and Abd. Rashid, Nor Radhiha and Kowang, Tanowee (2015) Website content performance in the tourism industry: a review. Advanced Science Letters, 21 (5). pp. 1083-1085. ISSN 1936-6612

[img]
Preview
PDF (Full Text)
87kB

Official URL: http://dx.doi.org/10.1166/asl.2015.5989

Abstract

This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to set up websites with consistently updated information which promotes their services and marketing strategies to their targeted customers.

Item Type:Article
Uncontrolled Keywords:evaluation, tourism
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:55820
Deposited By: Muhamad Idham Sulong
Deposited On:06 Oct 2016 12:40
Last Modified:25 Aug 2017 10:45

Repository Staff Only: item control page