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Website content performance in the tourism industry: a review

Long, Choi Sang and Abd. Rashid, Nor Radhiha and Kowang, Tanowee (2015) Website content performance in the tourism industry: a review. Advanced Science Letters, 21 (5). pp. 1083-1085. ISSN 1936-6612

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Official URL: http://dx.doi.org/10.1166/asl.2015.5989


This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to set up websites with consistently updated information which promotes their services and marketing strategies to their targeted customers.

Item Type:Article
Uncontrolled Keywords:evaluation, tourism
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:55820
Deposited By: Muhamad Idham Sulong
Deposited On:06 Oct 2016 04:40
Last Modified:25 Aug 2017 02:45

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