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A conceptual model of the relationship between market orientation and supply chain performance

Karami, Meisam and Malekifar, Shaghayegh and Nasiri, Ali Beigi and Nasiri, Mostafa Beigi and Feili, Homayoun and Khan, Saifur (2015) A conceptual model of the relationship between market orientation and supply chain performance. Global Business and Organizational Excellence, 34 (2). pp. 75-85. ISSN 1932-2054

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Official URL: http://dx.doi.org/10.1002/joe.21595

Abstract

Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship between market orientation and supply chain performance. Only by identifying the dimensions of effective performance and assessing their impact on each other can organizational leaders strengthen the bonds among partners in the supply chain toward generating the efficiencies that improve its management and performance. The proposed framework can also be used to facilitate further research into the link between market orientation and supply chain performance.

Item Type:Article
Uncontrolled Keywords:marketing, supply chain management
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:55440
Deposited By: Practical Student
Deposited On:06 Sep 2016 15:13
Last Modified:15 Feb 2017 14:43

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