Universiti Teknologi Malaysia Institutional Repository

New product development in Malaysia: does organizational background really matter?

Tan, Owee Kowang and Rasli, Amran and Choi, Sang Long (2014) New product development in Malaysia: does organizational background really matter? Jurnal Teknologi (Sciences and Engineering), 68 (3). pp. 113-117. ISSN 2180-3722


Official URL: http://dx.doi.org/10.11113/jt.v68.2956


New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations. Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs

Item Type:Article
Uncontrolled Keywords:new product development, research and development, organizational background, performance
Subjects:H Social Sciences > HD Industries. Land use. Labor
ID Code:54239
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:05 Apr 2016 15:00
Last Modified:03 Aug 2018 16:50

Repository Staff Only: item control page