Purpose and satisfaction of foreign participants in Malaysia my second home programme

Abstract

Second homes have been a popular trend since the mid 1950s. The second home ownership market in Malaysia has great potential to benefit property development, economic growth and the tourism industry. Therefore, the government of Malaysia introduced the Malaysia My Second Home (MM2H) Programme to gain economic benefits. Thus, the suitability of the new living environment and the satisfaction of foreigners are essential for second home programme to be judged as successful. There is only moderate success among the targeted participants of this programme. However, the response rate will increase if the MM2H Programme can offer and meet the requirements of foreigners. This research attempts to identify the main purpose of MM2H participants to join MM2H Programme, to determine their satisfaction level with second home motivators and examines the relationship of the main purpose to join and the satisfaction level with MM2H Programme on the second home motivators. It is conducted through a five-point likert scale questionnaire with a sample of 104 existing MM2H participants at Greater Kuala Lumpur area. The data was analyzed using frequency analysis, descriptive analysis, index scale, multidimensional analysis (MDS) and chi-square tests. The findings showed that there were five main purposes to join MM2H Programme. There were 24 out of 44 factors under second home motivators expressed higher satisfaction level by the MM2H respondents on second objective. Meanwhile, the findings of third objective indicated that purpose of retirement life, business, capital investment, recreation-leisure and education had significant relationship with second home motivators. The results suggest government and policy maker should promote MM2H Programme by highlighting the education system, adopt a range of service charges served by the MM2H agents or MM2H center, extend the duration of their parents’ stay in Malaysia, establish a MM2H Clubhouse, enhance the availability of employment opportunities without surrender as a MM2H participants, promote full equipment of high rise building, hire skilled workers to upgrade the management of property, and promote 5R (rethink, recover, reduce, reuse and recycle) method to solve the air quality and water quality problem.