Environmentally friendly as a new dimension of product quality

Abstract

The purpose of this paper is to extend dimensions of product quality to cover the ecological phenomena. It proposes adding a new dimension (environmentally friendly) to other dimensions of product quality for solving the environmental issues. The main focus of literature review is on product quality dimensions. It discusses each dimension separately to clarify that whether there is any consideration in producing environmentally friendly products that can directly participate into product quality dimensions. The population of this study has been chosen among the consumers, since their demands and expectations play a significant role in producing green products. Stratified sampling method has been chosen and the sample size was according to the Morgan table of sampling. Factor analysis was conducted on the collected data to determine the underlying factors of product quality. The result indicates that, consumers are more concern about environmental issues in last decades and they responded that environmentally friendly is an important side of a product along with other dimension of product quality which should be considered by manufacturers and producers. Originality/value: This research is one of the first studies which explores the consumers' opinion as the demand side to examine environmentally friendly capability to be a new dimension of product quality.