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Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper

Lew, Sharon and Sulaiman, Zuraidah (2014) Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper. 4th International Conference on Marketing and Retailing 2013 (INCOMAR 2013), 130 . pp. 37-45. ISSN 1877-0428

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Official URL: http://dx.doi.org/10.1016/j.sbspro.2014.04.005

Abstract

This conceptual research paper is about Malaysians' perceptions toward products made in Malaysia versus products made in China. Local products are generally perceived as being of lesser quality compared to others. It is now common for most products to have the label "Made in China"; unfortunately, products made in China are also not renowned for their quality. With this in mind, what would Malaysians' choices be? Products made in China are often cheaper compared to locally made products, mainly due to China's massive production industry. Apart from price, other factors that will be tested in this study are ethnocentrism and product quality (including aesthetics, performance and durability) that might affect consumers' purchase decisions toward products made in China or Malaysia

Item Type:Article
Uncontrolled Keywords:Made in China product, made in Malaysia product, pricing, product quality, product aesthetics, product performance, product durability, ethnocentrism, purchase intention, country of origin.
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management
ID Code:52226
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:01 Feb 2016 11:54
Last Modified:17 Sep 2018 12:01

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