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Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd

Drani, Noor Diana (2010) Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development.


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Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this paper is to investigate the Level of Understanding Technology and Innovation Management Awareness and Practise at BAT GSDKL Sdn Bhd based on Technology Audit Model developed by Garcia-Arreola (1996). It sought to assess the relationship between the employees? and organisation in managing technological innovation awareness and practices at BAT GSDKL Sdn Bhd. A descriptive research design was employed in this study, with data collected through the use of a two parts of questionnaire: the demographic data of respondents and the importance and performance on level of understanding of technology and innovation awareness and practices in BAT GSDKL Sdn Bhd by using the objective of this study. This study will be limited to the Local Management to the Senior Leadership Team in BAT GSDKL Sdn Bhd at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Technology Audit Managment? questionnaires were used as an instrument to examine the respondents and interviews. Inferential statistics of ANOVA and T-test was used to examine the direct relationship involving the dependant variable: employees and organization toward level of understanding; and the independent variables: gender, race, designation, and education background. The result from this study is to assess the test is any significant assess on the organisation towards technology and innovation management awareness and practise BAT GSDKL Sdn Bhd and whereas second test as well revealed a positive relationship of statistically significant relationship between demographic factors of education and race among the tested variables through the nominal measurement. This test indicates that the variable had moderate impact on the strength between demographics factors and different level of understanding towards technology and innovation management awareness and practice. In furthering this study, it is also recommended for an indeed enhancement on the organisation understanding on toward technology & innovation management awareness and practise in BAT GSDKL Sdn Bhd.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2010; Supervisor : Dr. Aslan Mat Senin
Uncontrolled Keywords:management awareness, local management
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development
ID Code:50716
Deposited By: Fazli Masari
Deposited On:15 Dec 2015 01:34
Last Modified:09 Jul 2020 07:12

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