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Benefits of e-commerce adoption in Zanzibar

Omar, Fuady Rashid (2014) Benefits of e-commerce adoption in Zanzibar. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computing.

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Abstract

Several studies have been conducted on E-commerce adoption but not yet in the case of Zanzibar. The objectives of this study are to identify factors of E-Commerce adoption and to develop a framework of E-commerce adoption in the case of Zanzibar. The study uses several variables in the form of Barriers, Top Management support, Education and Awareness, Business type, Role of Government, Buyer/supplier pressure and Technology support within Technological Organization and Environment (TOE) framework to assess E-commerce adoption behavior. A questionnaire based survey was conducted to collect data from 62 respondents in Zanzibar Town, the data were analyzed and seven hypotheses were tested. The hypothesis testing indicates that Barriers of E-commerce, Educational and Awareness, Top Management support and Technological support infrastructure have significant effect on E-commerce adoption. The finding will be useful for Government, Business Association and other who can utilize the proposed framework for a successful E-commerce adoption.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2014
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Computing
ID Code:48364
Deposited By: Haliza Zainal
Deposited On:15 Oct 2015 09:09
Last Modified:08 Aug 2017 14:30

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