Universiti Teknologi Malaysia Institutional Repository

Improving b2c e-commerce trust through social presence factors

Che Lah, Nur Syadhila and Che Hussin, Ab. Razak and Mohamed Dahlan, Halina (2013) Improving b2c e-commerce trust through social presence factors. Journal of Information Systems Research and Innovation (JISRI), 3 . pp. 44-53. ISSN 2289-1358

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In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce environment. Taking the advantage of rapid growth of social network nowadays, the objective of this study is to improve current e-Commerce implementation through social presence. In order to achieve this objective, this study has explored e-Commerce trust properties with its attributes as suggested by previous researchers. Trust factors based on social presence attributes also have been identified. This research hopes to provide a guideline to online businesses in order to develop a trusted website based on updated trend of e- Commerce which is more customer-oriented.

Item Type:Article
Uncontrolled Keywords:trust, risk, e-commerce, interpersonal, social presence, social network, web merchants
Subjects:H Social Sciences > HF Commerce
ID Code:47883
Deposited By: Haliza Zainal
Deposited On:07 Jul 2015 01:58
Last Modified:31 Jan 2017 07:30

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