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Environment dominant logic : the new marketing era

Quoquab, Farzana and Mohammad, JIhad and Abdul Rasid, Siti Zaleha and Ahmad, Fauziah Sh. and Mohd. Rizal, Adriana and Basiruddin, Rohaida (2013) Environment dominant logic : the new marketing era. Advance Social Science Letter, 3 . pp. 215-217. ISSN 2612-7916

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Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic.

Item Type:Article
Uncontrolled Keywords:dominant logic, paradigm shift, conventional marketing, ecologically marketing
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:47860
Deposited By: Haliza Zainal
Deposited On:07 Jul 2015 01:58
Last Modified:31 Jan 2017 07:36

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