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Investigating the antecedents of online reservation acceptance in Malaysian higher institutions

Mohamed, Intan Salwani and Ab. Aziz, Noor Hidayah and Mohd. Daud, Norzaidi and Omar, Normah (2012) Investigating the antecedents of online reservation acceptance in Malaysian higher institutions. Advances in Natural and Applied Sciences, 6 (8). pp. 1521-1531. ISSN 1995-0772

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This study attempts to investigate the causal link between individual differences in computer self efficacy (CSE), perceived ease of use (PEOU), perceived usefulness (PU), perceived credibility (PC), and behavioural intention (BI) in Malaysia environment. Sample is drawn using stratified random sampling on 24 campuses lo- cated all over Malaysia where the final sample size required is 370 through the use of questionnaires method. Results of Structural Equation Modelling (SEM) demonstrate that CSE has a significant relationship with PU, PU and PC have significant influence on BI, PEOU has no significant influence on BI, and CSE does not predict PC and PEOU. In addition this study also introduced location and experience as a moderating variable. The re- sults confirm that location is a moderating factor that will affect the user acceptance on online reservation, while experience is not. The research findings would be useful for companies that engage in online reservation trans- action to design marketing strategies to cater new potential market segments while at the same time maintain their customers. In this study, extended version of TAM is being used where two moderating variables are intro- duced which are location and experience

Item Type:Article
Uncontrolled Keywords:online reservation system, TAM, Malaysian higher institutions
Subjects:Q Science
Divisions:Management and Human Resource Development (Formerly known)
ID Code:47124
Deposited By: Narimah Nawil
Deposited On:22 Jun 2015 13:56
Last Modified:31 Mar 2019 16:31

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