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Information privacy concerns antecedents and privacy measure use in social networking sites :evidence from Malaysia

Mohamed, Norshidah and Ahmad, Ili Hawa (2012) Information privacy concerns antecedents and privacy measure use in social networking sites :evidence from Malaysia. Computers in Human Behavior, 28 (6). pp. 2366-2375.

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Official URL: http://dx.doi.org/10.1016/j.chb.2012.07.008

Abstract

The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional survey design and cluster sampling technique, four-hundred thirteen questionnaires were distributed to undergraduates at a public Malaysian university; three-hundred forty were included in analyses. Data was analyzed using structural equation modeling technique. Results suggest that in order of importance only perceived severity, self-efficacy, perceived vulnerability, and gender are antecedents of information privacy concerns with social networking sites; response efficacy and rewards were not significant antecedents contrary to many past findings in the literature that used Social Cognitive and Protection Motivation Theory as a theoretical basis. Information privacy concerns explain privacy measure use in social networking sites. The implications of these results and study limitations are discussed.

Item Type:Article
Uncontrolled Keywords:self-efficacy, social cognitive theory, social networking
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:International Business School
ID Code:47106
Deposited By: Narimah Nawil
Deposited On:22 Jun 2015 13:56
Last Modified:05 Mar 2019 09:51

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