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Customer relationship management in small and medium sized hotels

Feiz, Setareh and Khalifah, Zainab and Ali Ramezani, Ghotbabadi (2012) Customer relationship management in small and medium sized hotels. Current Issues In Hospitality And Tourism Research And Innovations - Proceedings Of The International Hospitality And Tourism Conference, Ihtc 2012 . pp. 259-261.

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Official URL: http://dx.doi.org/10.1201/b12752-51

Abstract

Applying some “beneficial technologies” on “small and medium enterprises (SMEs)” will have crucial benefits in the structure of these enterprises. For this paper, CRM would be as the technology and SMEs would be the small and medium sized hotels. Among all SMEs, CRM works so well especially in hotels because it helps them to understand their guests, show their appreciation to them, as well as to gather some useful practical data about their customers. These will enable the hotels to present better services to the guests in their next visit. The importance of recognizing the right way of implementing CRM in small and medium sized hotels should always be considered by enterprises. This paper is about the importance of CRM and its different.

Item Type:Article
Uncontrolled Keywords:Hospitality
Subjects:B Philosophy. Psychology. Religion > BJ Ethics
Divisions:Management and Human Resource Development (Formerly known)
ID Code:46762
Deposited By: Haliza Zainal
Deposited On:22 Jun 2015 13:56
Last Modified:19 Sep 2017 12:07

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