Universiti Teknologi Malaysia Institutional Repository

International students choice criteria for selection of higher learning in Malaysian private universities

Baharun, Rohaizat and Awang, Zubaidah and Padlee, Siti Falinda (2011) International students choice criteria for selection of higher learning in Malaysian private universities. African Journal of Business Management, 5 (12). pp. 4704-4714. ISSN 1993-8233

Full text not available from this repository.

Abstract

This study evaluates and extends research on the choice criteria that influence international students’ choice of Malaysian tertiary education providers. Based on an extensive review of both the education services and international marketing, a series of in-depth interviews generated many of the choice criteria. These were tested on a sample of international students from a few private universities on their views and reasons they chose Malaysia as their education destination. A total of 656 questionnaires were analyzed using factor analysis and analysis of variance. Results indicate that Malaysian tertiary education providers meet market requirements and promote these together with various choice criteria to attract more international students to study in Malaysia.

Item Type:Article
Uncontrolled Keywords:students choice
Subjects:L Education > LB Theory and practice of education
Divisions:Management and Human Resource Development (Formerly known)
ID Code:45004
Deposited By: Haliza Zainal
Deposited On:27 Apr 2015 12:50
Last Modified:20 Sep 2017 15:31

Repository Staff Only: item control page