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Hybrid strategy: a new strategy for competitive advantage

Baroto, Mas Bambang and Abdullah, Muhammad Madi (2012) Hybrid strategy: a new strategy for competitive advantage. In: 9th Annual World Congress 2012, 2012.

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Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a single strategy at one period of time. The implementations of the three strategies are commonly used by the big corporations involved in domestic, regional, international and global business. This article has three bases of data analyses; the first is a review of related literature, the second is case analysis and the third is the result of field interviews with a giant home appliance manufacturer in Malaysia. Thus, the principal aim of this article is to provide evidence that the hybrid strategy (both cost leadership and differentiation strategy) has been implemented by companies throughout the world.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:hybrid strategy, competitive advantage
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:International Business School
ID Code:40643
Deposited On:21 Aug 2014 00:55
Last Modified:26 Jul 2017 08:08

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