Developing sustainable growth model for women entrepreneur in Malaysia: case study in Johor Bahru

Abstract

This research was conducted to develop the sustainable growth model for women entrepreneur in Malaysia. Moreover, this research also intended to identify the success factors of women entrepreneurs, the level of sustainable growth of their business and also the most influencing factor those affect the level of sustainablility growth.This research was conducted among women entrepreneurs from all types of industries in Johor Bahru. Research question were designed to obtain the appropriate response to meet research objectives. The primary data collection was done through quantitative questionnaire. SPSS 15.0 was used for data analysis in their research. Mean comparison test was used to perform mean score analysis for each independent variable. Multiple regression was used in order to develop sustainable growth model for women entrepreneur. There are seven factors found for sustainable growth for women entrepreneurs in Malaysia were; financial, spirituality, strategic choices, social capital, innovation, government policy, and personal goals