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Embracing green technology innovation through strategic human resource management: a case of an automotive company

Shatouri, Reihaneh Montazeri and Omar, Rosmini and Igusa, Kunio and Pedro Filho, Flavio de Sao (2013) Embracing green technology innovation through strategic human resource management: a case of an automotive company. American Journal of Economics and Business Administration, 5 (2). pp. 56-64. ISSN 1945-5488

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Official URL: http://dx.doi.org/10.3844/ajebasp.2013.65.73

Abstract

What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology.

Item Type:Article
Uncontrolled Keywords:endeavouring technologies, green technology, knowledge sharing
Subjects:H Social Sciences
Divisions:International Business School
ID Code:40493
Deposited By: Narimah Nawil
Deposited On:10 Aug 2014 09:25
Last Modified:31 Mar 2019 16:31

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