Factors responsible for the rising trend in teenagers’ online purchases

Abstract

Previously, the field of e-commerce was only interested in doing business with organizations and adults. However, recently online business owners started to focus on teenagers because the numbers of teenagers that go online increases day by day. If compared to adults, teens usually spend much more time using the internet. Thus, the website designers started to focus on designing e-shopping portals for teenagers. Teens differ from kids and adults in terms of psychology, drifts, and tendencies. As a result, there is a need to understand the factors or attributes that attract them to shop online. The previous literature shows that there is lack of studies that focused on designing online portals concerning teens. Therefore, this paper aims to understand the teens’ drifts, tendency and how the harmony of the teens with the portal can be attained. This is obtained through analysis of literature review, investigating some teen shopping portals, and conducting survey. In order to increase the effectiveness and usability of the teen e-shopping portals, this paper investigates the factors that are most likely to attract teenagers to purchase online products. From the results, it is concluded that teens care more about the aesthetics aspects, and entertainment elements in a portal rather than anything else.