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Investigating CTQS for international students: a Malaysian case

Shekarchizadeh, Ahmadreza and Rasli, Amran (2011) Investigating CTQS for international students: a Malaysian case. International Journal of Business and Social Science, 2 (12). pp. 207-212. ISSN 2219-1933

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Abstract

A review of related literature indicates limited research on critical factors that have impact on perception of higher education services in the context of Asia pacific countries. As such, one of the aims of this study is to gain deeper insight and developing constructs and categorization regarding critical to quality (CTQs) for international students based on interview data. Consequently, the purpose of this article is to identify the service “factors” that postgraduate students use in their evaluation of service quality within the context of Malaysian universities.

Item Type:Article
Uncontrolled Keywords:International students, critical to quality, SERVQUAL, Malaysia
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:39901
Deposited By: Fazli Masari
Deposited On:21 Jul 2014 13:24
Last Modified:17 Mar 2019 12:22

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