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Influential barriers of customer relationship management implementation

Kavosh, Kamyar and Abdul Hamid, Abu Bakar and Ahmad Anuar, Melati and Abdul Rasid, Siti Zaleha (2011) Influential barriers of customer relationship management implementation. International Bulletin of Business Administration (10). pp. 76-85. ISSN 1451-243X

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Customer relationship management has become very popular among organizations and firms, hence many organizations implement customer relationship management to compete and promote their businesses. While implementing CRM, there are barriers that should be determined. This research explores the current barriers of customer relationship management implementation in the automobile industry of Iran. To do this, automobile manufacturers are investigated. The automobile industry has been chosen since it is a strategic and crucial industry in Iran and the investigated companies plan to penetrate in the international markets. The researcher has conducted several in-depth interviews and observations. The respondents were managers and non-managers. The findings show the studied companies have experienced or are experiencing some difficulties, issues, and barriers to implement CRM effectively and efficiently. This research has revealed the barriers of CRM implementation, so knowing and recognizing them will lead to removing them, consequently achieving the desirable results of the project will be attainable.

Item Type:Article
Uncontrolled Keywords:Influential, Barriers, Customer Relationship Management, Implementation
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:39900
Deposited By: Fazli Masari
Deposited On:21 Jul 2014 05:24
Last Modified:05 Mar 2019 01:37

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