Universiti Teknologi Malaysia Institutional Repository

Reputation system for C2C online auction

Bey, Fariz Rakhman (2008) Reputation system for C2C online auction. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.


Official URL: http://dms.library.utm.my:8080/vital/access/manage...


C2C online auction e-commerce is a high risk environment to do a transaction due to the transaction involves is solely between two people without any sense of agreement. Buyer or seller can only guess whether you transaction person is trustworthy. Therefore it is essential to have a reputation system built inside C2C online auction e-commerce. However, most of the reputation system or feedback system that have been built were by far being perfect, number of significant mechanism in most feedback system triggers buyers or sellers to leave unfair rating and bias rating between another. The feedback system in this research introduced 6 mechanisms which are retaliation prevention, reciprocation prevention, free-riding prevention, differentiate buyer and seller reputation score, detail rating for buyer and seller, and have new reputation score. The Feedback system that introduced in this research hopefully will help buyer and seller to have confidence to trust their transaction person as well as strengthen the trust of the C2C online auction ecommerce itself.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2008; Supervisor : Dr. Noorminshah A. Iahad
Uncontrolled Keywords:e-commerce, feedback system, C2C online auction
Subjects:H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System
ID Code:36221
Deposited By: Narimah Nawil
Deposited On:27 Dec 2013 09:31
Last Modified:23 Jul 2018 05:45

Repository Staff Only: item control page