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Social network sites: information disclosure, perceived vulnerability, privacy concerns and perceived benefits

Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiwarman, Umar (2012) Social network sites: information disclosure, perceived vulnerability, privacy concerns and perceived benefits. In: Proceeding of the IADIS International Conference Information Systems 2012. International Association for Development of the Information Society, pp. 347-351. ISBN 978-972-8939-68-7

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Abstract

People have been using Social Network Sites (SNS) to communicate and make friends through online. Although SNS offer many benefits to the users, information privacy seemed to be overlooked. Based on the protection motivation theory, this study investigated the factors that might influence youth to disclose information about themselves on the SNS. Using university students as sample, we found that perceived vulnerability, benefits and self efficacy are significantly related to information disclosure.

Item Type:Book Section
Additional Information:IADIS International Conference Information Systems 2012. March 10-12, 2012 - Berlin, Germany
Uncontrolled Keywords:protection motivation theory, information disclosure behaviour, SNS
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:International Business School
ID Code:35771
Deposited By: Dr Norshidah Mohamed
Deposited On:29 Oct 2013 16:25
Last Modified:13 Jun 2017 11:33

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