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Factors influencing online repurchase behavioral intention of university students in Malaysia

Rezaei, Sajad and Amin, Muslim (2012) Factors influencing online repurchase behavioral intention of university students in Malaysia. In: AGBA's 9th World Congress, 19 - 21 March 2012, Ajman University of Science and Technology (AUST) , Ajman, United Arab Emirates.



Customer’s repurchase intention (RI) is consider by both academicians and practitioners to be one of the critical success factors for online retailing with its implications for cost savings and gain profitability for business’s stakeholders. Heinemann & Schwarzl, (2010) and Sherman & Topol (1996) found that marketing, retailing and information technologies will be brought together and enjoy positive synergy to create value for business’s stockholders. Relatively, a substantial body of research showed customer must purchase four times at an online store to make profits from that customer (Chao-Min, Chen-Chi, Hsiang-Lan, & Yu-Hui, 2009). In this study post-adoption of online shopping and customer retention and loyalty are used interchangeably. “Internet marketing or online marketing could be defined as the entire process of building and maintaining customer relationships through the online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both buyers and sellers or create value for both side” (Muhammad Najib, Zaharah, & Azlina Mohd,2010).

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:35317
Deposited By: Liza Porijo
Deposited On:18 Jul 2017 07:13
Last Modified:11 Oct 2017 07:24

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