Universiti Teknologi Malaysia Institutional Repository

Conceptualization of factors influencing new product introduction within shorter product life cycle

Safri, Sarinadia and Bazin, Nor Erne Nazira (2012) Conceptualization of factors influencing new product introduction within shorter product life cycle. In: The 2012 4th Conference on Data Mining and Optimization (DMO 2012), 2-4 Sept 2012, Langkawi, Malaysia.

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Official URL: http://ieeexplore.ieee.org/document/6329813/


Rapid innovation of products by manufacturers reduces the life cycle of the current product due to frequent introduction of new version of product to the market. Manufacturers dealing with these innovative products face problems to forecast the demand from customer, thus increase the cost of carrying the inventory of such products. Generally, this drawback is observed in highly demanded product, such as fashion goods and electronic devices (notebook, mobile phone). It is becoming more important for the manufacturer to adopt tools to manage their strategy in determining the suitable entry point for the new product. This paper presents a system dynamic approach for the conceptualization modeling of the factors influencing the introduction of new product within the shorter product life cycle. The conceptual diagram visualizes the relationships across the factors that contribute to the new product introduction is illustrated in causal loop diagram.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Technological innovation, marketing and sales, mathematical model
Subjects:T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK7885-7895 Computer engineer. Computer hardware
Divisions:Computer Science and Information System (Formerly known)
ID Code:34036
Deposited By: Liza Porijo
Deposited On:14 Aug 2017 12:22
Last Modified:20 Sep 2017 15:23

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