Universiti Teknologi Malaysia Institutional Repository

Consumer decision making styles amongst young generation in Malaysia

Madahi, A. and Sukati, Inda and Mazhari, M. Y. and Rashid, W. N. (2012) Consumer decision making styles amongst young generation in Malaysia. European Journal of Social Sciences, 30 (2). pp. 263-275. ISSN 1450-2267

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Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and Kendall's (1986) consumer style inventory (CSI) on a sample of 325 Malaysian females and males. External factors (demographic, geographic and group influence) have been applied to understand consumer decision making styles. As a result of the factor analysis, four factors found to be the most suitable representation of young-adults in this study:, the research demonstrated that there is a relationship between consumer decision making styles and purchase intention (PI).

Item Type:Article
Uncontrolled Keywords:consumer decision making styles (CDMS), Consumer styles inventory (CSI), External factors, Malaysia
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management and Human Resource Development (Formerly known)
ID Code:33020
Deposited By: Fazli Masari
Deposited On:13 Aug 2013 09:08
Last Modified:31 Mar 2019 16:23

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