Universiti Teknologi Malaysia Institutional Repository

Assessing E-commerce application using co-creation of value

Dehkordi, Mahdokht Khademi (2011) Assessing E-commerce application using co-creation of value. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.

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Abstract

This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block principle. The value co-creation concepts of this model are implemented in a local e-commerce application and a prototype website is developed. Then a questionnaire is carried out to compare the new prototype website with the website of the local e-commerce company. Based on the results of the questionnaire, it is observed that the value co-creation applications are better applied in the prototype and the prototype is viewed much more positively. Through the prototype and questionnaire, the author shows that co-creation concepts can improve a local e-commerce website

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2011; Supervisor : Assoc. Prof. Dr. Azizah Abdul Rahman
Uncontrolled Keywords:e-commerce company, DART building, co-creation concepts
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System
ID Code:32823
Deposited By: Narimah Nawil
Deposited On:25 Oct 2013 01:16
Last Modified:27 May 2018 07:55

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