Dehkordi, Mahdokht Khademi (2011) Assessing E-commerce application using co-creation of value. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.
|
PDF
239kB |
Abstract
This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block principle. The value co-creation concepts of this model are implemented in a local e-commerce application and a prototype website is developed. Then a questionnaire is carried out to compare the new prototype website with the website of the local e-commerce company. Based on the results of the questionnaire, it is observed that the value co-creation applications are better applied in the prototype and the prototype is viewed much more positively. Through the prototype and questionnaire, the author shows that co-creation concepts can improve a local e-commerce website
Item Type: | Thesis (Masters) |
---|---|
Additional Information: | Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2011; Supervisor : Assoc. Prof. Dr. Azizah Abdul Rahman |
Uncontrolled Keywords: | e-commerce company, DART building, co-creation concepts |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | Computer Science and Information System |
ID Code: | 32823 |
Deposited By: | Narimah Nawil |
Deposited On: | 25 Oct 2013 01:16 |
Last Modified: | 27 May 2018 07:55 |
Repository Staff Only: item control page