Universiti Teknologi Malaysia Institutional Repository

E-banking adoption in Romanian companies: determining factors and model

Moga, Liliana Mihaela and Md. Nor, Khalil and Mitrica, Eugen (2012) E-banking adoption in Romanian companies: determining factors and model. Communications of the IBIMA, 2012 . pp. 1-7. ISSN 1943-7765

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Official URL: http://dx.doi.org/10.5171/2012.385699


This paper investigates factors that influence Romanian companies to use Internet as a means to conduct their banking activities. The research model in this study was developed based on previous works that utilized technology acceptance theories and related empirical studies on the adoption of information technologies in economic activities, such as e-commerce and e-banking. Questionnaires were distributed to companies’ managers in Romania. The data collected were subjected to factor analysis and multiple regression. The results show that compatibility, technical resources and self-efficacy have significant effect on the intention of the managers to use e-banking. Findings of this study indicate the importance of these three factors in influencing the Romanian companies to adopt e-banking. Addressing these factors in banks’ marketing strategy may enhance their success to expand e-banking services to new corporate customers.

Item Type:Article
Uncontrolled Keywords:e-banking, companies, influencing factors, technology acceptance
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development
ID Code:31763
Deposited By: Fazli Masari
Deposited On:12 Jun 2013 03:19
Last Modified:25 Mar 2019 08:18

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