Universiti Teknologi Malaysia Institutional Repository

SMS Management System for Direct Sales and Network Marketing

Voo, Nyuk Mee and Selamat, Ali (2007) SMS Management System for Direct Sales and Network Marketing. In: Fifth International Conference on Information Technology in Asia 2007 (CITA’07), 10th – 12th July 2007, Hilton Hotel, Kuching, Sarawak, Malaysia. (Submitted)

[img] PDF

Official URL: http://www.cita07.org/


SMS management system in direct sales and network marketing is a concept of integrating information system with mobile phone as well as using short message service (SMS) as a medium of communication in the business process of direct sales and network marketing sector. Direct sales and network marketing sector is a business phenomenon which expanding rapidly within these few years and it will keep on expanding. To deal with the large members and distributors joining the company, the management of these companies started to seek for new direction in upgrading the relationship management between the company and the distributors. This is important when the low cost and time saving SMS is introduce to these direct selling companies. With the intention of enhancing the connection between distributors is an opportunity to integrate SMS system in the management system in this industry. In this paper, we have analyzed how the SMS will play an important role in the business process by allowing the end user and the company will benefit from its simple and cost saving.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:SMS management system, SMS, Direct sales and network marketing, Mobile phone, Distributor. build SMS into direct sales marketing and connecting
Subjects:Q Science > QA Mathematics > QA76 Computer software
Divisions:Business and Advances Technology
Islamic Studies
ID Code:3120
Deposited By: Dr Ali Selamat
Deposited On:09 Oct 2007 08:31
Last Modified:19 Sep 2017 08:08

Repository Staff Only: item control page