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Genetically modified food and consumer purchase intentions: a study in Johor Bahru

Ismail, Kamariah and Soehod, Khairiah and Vivishna, Sarasvathi and Khurram, Wafa and Ali Jafri, Syed Khurram and Ramily, Mohummad Khairudin (2012) Genetically modified food and consumer purchase intentions: a study in Johor Bahru. International Journal of Business and Social Science, 3 (5). pp. 197-207. ISSN 2219-6021

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The technological thrust is driving change in the course of action of the policy makers, industry, market and the consumers all at the same time. Bio-technological advancements are playing key role in the uplift of many developed economies of the world. It has helped coping with the dilemmas of divergence between availability and consumption of resources. This descriptive study is an effort to see the effect of these advancements in terms of introduction of Genetically Modified Food (GMF) and the related consumers’ purchase intentions in Johor Bahru. The effect of perceived quality, perceived risks and social norms was analyzed to assess consumers’ purchase intentions for GMF. The sample of 392 respondents was collected from two renowned departmental stores in Johor Bahru. Simple random sampling technique had been used for data collection. Findings revealed that the consumers consider perceived quality as the most important factor in determining their purchase intentions towards GMF. Limitations and implications for future research are also discussed.

Item Type:Article
Uncontrolled Keywords:bio-technology, genetically modified food, consumer purchase intention, perceived quality, perceived risk, social norms
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Management and Human Resource Development (Formerly known)
ID Code:30489
Deposited By: Yanti Mohd Shah
Deposited On:26 Feb 2014 14:18
Last Modified:23 Jul 2019 17:01

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